ActiveCampaign is well on its way to become a force to reckon with. Virtually unknown a couple of years ago, this amazing tool has earned lots of good press and flocks of loyal fans amongst users and marketing automation experts alike – thanks to its slick and intuitive interface, its sophisticated tracking abilities and its exceptionally generous costs of entry.
ActiveCampaign’s strength is marketing automation, and the tracking of contact behavior.
Compared to the big guys in this market segment, Infusionsoft, Ontraport and Hubspot, ActiveCampaign’s CRM is rudimentary at best, and there’s no e-commerce and no affiliate module. Their opportunity and sales tracking capabilities are well designed and fun to work with, but also rudimentary compared to Infusionsoft.
One of the reasons ActiveCampaign is so popular is because of their extremely generous pricing model that makes it really easy for smaller operations to get started with top quality automation.
ActiveCampaign Pleasure Points
With no setup fee, month-to-month billing and a really generous pricing structure ActiveCampaign has hands down the lowest barrier to entry in the market while offering really solid automation capabilities. Great for people who are getting started. A word of caution – study their pricing tables closely. Pricing goes up exponentially, not linear with list size.
The user interface is intuitive and good looking, which makes navigating in the app a snap. The dashboard could be a bit more customizable.
The email builder is a pretty standard, no-frills drag and drop builder that allows to arrange building blocks on a canvas in rows in columns. I’ve seen better. What makes this one so special however, is the ability to hide and display blocks of content based on behavior and criteria of the email’s recipient. Imagine the degree of personalization that’s possible, without having to create multiple emails.
There’s lots of integrations available, either natively or via Zapier. The caveat here is that it’s not transparent which integrations are via Zapier and which ones are native until you try to set them up
ActiveCampaign Pain Points
The CRM is extremely minimalistic. It comes preconfigured with only five fields – email address, first name, last name, phone and organization; that’s it. To capture any other information, custom fields need to be created.
Lead Capture Forms
The lead capture forms are a little bit disappointing when compared with Ontraport, Hubspot or tools like Leadpages or dedicated website plugins like ConvertPlug. True, they have 4 kinds of mobile responsive lead capture forms, which is more than you can say of Infusionsoft, but form customization and form behavior (form triggers) are very limited, bordering on skimpy. Good thing Convertplug has an ActiveCampaign integration.